
I first saw the work of the adorable London based fashion designer, LouLou, via graphic design fashion blogger Nubbytwiglet. Ever since that magical electronic introduction, I have been hooked on her creations. What girl wouldn’t enjoy giant bows, frilly knickers, and lace collars? Everything is a dream and I am most honored to present to you, dear reader, the fashion and thoughts of LouLou Androlia.

“…It’s Brat Pack Demi Moore meets Buffy nerd meets Angela Chase meets Sailorette meets Lolita. But really I just like to dress up!”
-Loulou Androlia
Name: Loulou Androlia
Location: London, England
Occupation: Fashion Designer
Is your real name LouLou? Were you named after someone? Where did “LouLou” come from?
My birth name is Louise but only a few people call me that. Most people nickname me as Lou or Loulou, and Loulou is what I prefer to be called, easy as that!
When did you start making and selling clothes? Why?
Loulou Loves You! has been open for business since July 2007. I’d never made and sold anything prior to that. It basically came as a natural progression to the end of the classes I was taking. I loved what I had created and so, instinctively, I wanted to see if anyone else did too.

Did you study fashion in school?
I’d always envisioned my life as a painter because that’s what I had in mind by studying Fine Art at college. Things change as they do! I never finished my degree in Fine Art because I became ill for a number of years (with Fibromyalgia). During and after my recovery I felt like my time was becoming more precious and I desperately wanted to learn some ’skills’. So I took classes in Pattern Cutting and Dressmaking which, combined with my growing knicker obsession, ended up prompting me to move on to a City and Guilds in Lingerie. So I got here bit by bit in a roundabout way, different to most, and I still feel like there is so much that I could learn. I used to worry about having not taken an ‘official’ fashion degree, but now I only see that as a positive thing that inspires me to study more in the future.
Tell me ten of your favorite anythings!
Animals
Greek Mythology
Edamame beans
Nebulae
Bows
My goddaughter
Middle of the night text messages
Stationary
Sexual innuendos
VIPTV.NET
What music are you listening to?
Right now I’m listening to my iTunes on shuffle and it’s playing me the best playlist I didn’t even realize I had!
Generally I listen to a lot of music that I grew up listening to with my Dad, who strictly will only listen to 50’s and 60’s music. Some of my favourites are Roy Orbison, Del Shannon, and The Shangri La’s. Recently on repeat, I’ve been playing Kate Bush, Bauhaus, Sleeping States, and The Magnetic Fields. I’m pretty lucky, too, because most of my friends are super music talents and I always have new bands to go and check out.
Do you ever find yourself in an artistic slump? What helps you get out of it?
I suffer from the terribly serious diseases of Ennui and Procrastination quite often! I find the best way to get out of an artistic slump is to just leave what you are doing and do something else, preferably something that might inspire you, or a good walk to get some air. I get stuck often because my studio is in my house and I just need to be out of here for an hour. This is hard when you’re on a deadline of course. I have tried to get myself into the habit of setting myself a list of what I’m going to do during the day, a realistic one I mean or otherwise you get overwhelmed and do absolutely nothing. Once you’ve achieved some things you feel great and then less guilty about your slump. Sometimes, though, you just have to ride it out and hope your good ideas come rushing back.

How would you describe your personal style?
I love to dress for an occasion, and accessorizing is my favourite, so often I think of that part first and work around it. Always bows–giant bows!–lace, sequins, plaid, collars and even colour coordinating things like my glasses or my notebook to my outfit.
When I was ill I used to call my look ‘Fibromyalgia chic’, but now I would say its Brat Pack Demi Moore meets Buffy nerd meets Angela Chase meets Sailorette meets Lolita. But really I just like to dress up! I do wear jeans, but it’s not that often. If I’m being casual, it’s because I’m wearing a hoody with a lace dress. I also know what suits me and am very unlikely to wear something just because it’s ‘in’. At the moment I either completely colour and pattern clash or dress completely black and white. I’m actually in the process of clearing my wardrobe and starting over, I have 70 dresses but I only wear about 5. I want 70 that I wear!

Congratulations on the Vogue mention! Has this affected your business? Are you a one woman show? Is this your full time job?
Thank you! The bit in VOGUE was really awesome. I’m so excited that they like me, and I’ve had a lot of support from one of the fashion editors there. It’s definitely one dream ticked off the list. I got a great boom in the knickers business for Christmas because of it, which meant I was happily sewing away right up until the last minute.
Yes, I am currently a one woman show. It’s too much for me to do everything, but I can’t really afford to bring other people in yet, although I’m going to take on an intern this year which I’m excited about! I do have a great friend helping me with press, too, as that is one thing that I find very difficult to do because I’m not a PR person at all.
This is my full-time job, but I also squeeze in one day a week at a Couture wear latex boutique which has helped me learn a lot about running a small business and makes for some interesting stories too. I love it there and find that being out of my studio for a day makes me more likely to get on with my work when I’m here.
Any advice to other ladies pursuing the dream of owning their own business?
Definitely just go for it, but make sure you start out with a good business plan. It’s so important to have an idea of what you want to do and where you see yourself going. Also to consider everything that you can think of and all the ifs and buts because problems always crop up out of nowhere. Don’t be afraid to follow you dreams because everyone has to start off somewhere. Ask every person you know for their input and ideas because it’s a lot easier when you have the support of your friends and family.
Favorite Loulou item?
Currently it’s the Lola Collar, I wear mine all the time. I’ve just made a new version with some limited run vintage lace that I’ll hopefully put up soon. It’s totally swoon worthy.
Other online shops you adore?
fredflare
helplessromantic
magic pony
pixie market
What is next for Loulou?
I’m currently working on an huge collaboration with another designer. I can’t talk about it just yet, but I can say that I think it’s going to make my year really exciting, and my stomach is in a whirlwind with how excited I am to be involved.
Other than that, I’ve just just brought out a few new knicker styles for my Winter 09 line and working on some designs in my head that I will bring out when I have some more time.

I just have a really good feeling about this year. I think one good thing that can come out of the recession is that people’s creativity will be sparked.
Any advice, tips, love to share in general?
Hummmm…Don’t believe that you can’t make changes in your life if you want to, don’t ignore your gut instincts, ice cream will make you feel better, listen to what other people have to say because you can always learn something, make folders on your laptop filled with anything and everything you find and love because they are great to come back to when you need an inspiration boost, everyone needs a pet so go get that kitten. Oh, and say yes to everything in 2009!
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